The NBA’s Global Bet: How Basketball Became America’s Most Valuable Export
The NBA tipped off another season last night, and for those of us who have followed the game since Reggie and Rik, something feels different this time. The league is no longer chasing the NFL. It is quietly outgrowing it. The NFL still makes more money, but that’s not the same as momentum. Football owns Read More “The NBA’s Global Bet: How Basketball Became America’s Most Valuable Export”